Objective: Kellog's Eggo Waffles wanted to promote their brand to the grocery stores carrying their product. It was decided that freezer gloves would be given out to the grocery store employees who stock the freezer section. This would promote the brand to the stores and promote the brand to the consumer who sees the Eggo logo on the worker's hands. Kellog's is an environmentally-conscious company, so they chose 100% recycled styles 2054 (size large) and 2057 (size small). The grip dots on the palms were perfect for gripping the frozen boxes.
Results: Feedback has been very positive. Over 20,000 pairs have been handed out and Eggo continues to dominate the frozen waffle market. Kellog's is now using these gloves for other product promotions.